Yeah yeah ok so old media is dying…newspapers, magazines, radio, tv - you name it. Everything’s happening on the interwebs!!! Well I guess these old medias have to get a bit creative to compete with all of this, because apparently Esquire magazine are going to print a one off anniversary edition in October with revolutionary electronic covers:
Esquire, one of America’s iconic magazines, is turning 75 this year. As part of the celebration of this milestone, the October issue will be the first magazine ever to embed a revolutionary digital technology - electronic paper - into a mass-produced print product.
In partnership with the all-new Ford Flex Crossover and in collaboration with E Ink Corporation, the world’s leading supplier of electronic paper display (EPD) technologies, Esquire’s groundbreaking cover will make a profound statement about how the print medium can expand its capabilities while continuing to exploit its own unique strengths. Ford will prominently feature its highly anticipated Ford Flex on the inside cover, utilizing the same E Ink Vizplex(TM) flexible display technology, in a double-page advertisement.
I don’t exactly know how electronic paper works, but apparently its made of a electrophoretic display which makes it flexible. This is a fairly new technology but it’ll be interesting to see how far this technology takes print media.
